New Home Marketing what-where-why-when

While recently reviewing some new home marketing ads and materials, I discovered a lot of incomplete information in the message.  Have you ever looked at an ad or website and discovered missing information? What is being offered? Are they new homes or used? Are they single family, townhomes, condos, or maybe converted apartments for sale? What is the price these homes? Is a price range at least mentioned somewhere in the message? Is the pricing drastically reduced from previous pricing? I have seen some new home marketing ads where it was obvious that the builder or developer assumed you knew everything.  They forget that people may be hearing or reading their company’s name or community name for the first time. Where is the community located? Is it a convenient address to anything? Why should I move or purchase a home at this subdivision?  Does the community or homes for sale have something that you can’t get in other neighborhoods or built by other builders? When should I buy? Are there incentives that may persuade the buyer to purchase now or very soon?

Some of these questions may be obvious or simple…but I have found a lot of marketing messages forgetting these basic concepts.