Does your marketing call to action?

“Visit our Sales Center and tour the decorated models”
“Call Us to set an appointment or ask us questions”
“Send us an email with your questions”

Does your builder or new home website and other online marketing efforts ask the shopper to do anything as the next step? Simply having a “Contact Us” page with an email form is not enough. There needs to be several call to actions on your website if you want them to take the next step.  If you are promoting on listing or other advertising websites and are able to control the images or ad copy, make sure you use some form of call to action. Assuming the consumer will click on your pretty logo without telling them to click and why to click is a mistake.